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Essem Magazine

Essem Magazine is our first room where we share information about us, our products, tips and other useful information. To get information directly to your mail, you can sign up for our newsletter under this picture.


Index 10 years


It's the ten year anniversary of our shoehorn Index, designed in 2011 by the design studio Bedow. Fittingly enough the shoehorn has also been updated and is now 10 cm longer and the new length is 50 cm. We have also updated it with a new, more durable, steel.⁠

Read more about Index


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A modern classic

Designed in the 50's by Gunnar Bolin, this hat rack, originally named 301, has become what its new name suggests – a true modern Classic.⁠⠀

Read more about Classic hat rack


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DIY - Do it yourself

Using spare parts from our different hook strips and hat racks you can easily create your own unique piece of hallway storage. Have a look at our spare parts section.

Spare parts

Gustav hook strip

The hook strip Gustav is perfect for the smaller hallway. Giving you plenty of space for both the cap, the scarf and the jacket.⁠

Read more about Gustav hook strip



Because wood comes from raw materials in nature, each piece of furniture is unique on its own. Some may vary slightly in colour and pattern and that's what makes it so special.⁠

Read about how you treat wood surfaces.


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Spare parts

At Essem Design we believe that the best way to look after our environment is to create products that are designed and made to last. But that doesn't mean you can't give them a new visual once in a while. In our Spare Parts section of the website, you'll find Nostalgi brackets and anchor hooks available in different colours and that you can buy separately.⁠

Spare parts


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Tips and Tricks

We've combined a series of tips and tricks for several types of hallways. In this episode, we address family hallways and what you can do to make the most of it.

  1. Label or assign hooks to your kids to make it easier and quicker in the morning.
  2. Our Ulrika storage is a great way to store small items such as your kid's gloves and earphones. 
  3. If you have a net-like rack, you can use S-hooks to place baskets and organise your family attire such as gloves and winter caps.
  4. Having hooks that allow for more than one way to hang makes it easier for kids to store things all together.

Find out more on our Instagram account.

Triangel with short distance

Triangel is our bent steel hanger. Every process needed for its production is done within a radius of about 20 km from our HQ. The steel is bent in Anderstorp, then its coating is done in the nearby town of Hillerstorp. Last but not least, it's finally packed back in Anderstorp and shipped to you.⁠

Read more about Triangel

Correct packaging


It's important for us that you're happy with your product. The first step is that you receive the package in good condition. If the product is damaged in transit, contact us as soon as possible and we will help you. Read more about returns and claims on our website.⁠

Returns and claims


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Pink month

To support the Cancer Foundation and their research against breast cancer, we donated 50% of the income from the sale of the outgoing hook Mama in pink during October and November.

There may be some left!

Mama Pink


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Tips and Tricks

We've combined a series of tips and tricks for several types of hallways. In this episode, we address hallways with many doors and what you can do to make the most of it.

  1. Our Dekorativ hook strip has hooks that can be folded so as not to take space when not in use.
  2. Donate attire that is not in use in order to make some space in your hallway.
  3. Doors are good to place hooks for light items, especially if they are not in use all the time.
  4. Make sure your hooks and/or racks are not interfering with the usage of the doors.

Find out more on our Instagram account

Father's day

Father's Day has its own hook. Our hook Papa, designed by Stefan Borselius and made of recycled aluminum, is a robust hook with a strong arm.

Read more about Papa

Product care


We are really fond of the beautiful marks that metal takes on over time. But it's important to take proper care of these materials to make them last longer.⁠

Although they're repellent from liquids, chrome and aluminium can get stained or rusty from water. Wipe with a soft, damp cloth in mild detergent.⁠

Brass and copper are materials that will oxide with time and properly maintained, the metal will age beautifully. However if you want to avoid these marks you can polish the metal with a polishing tube. Avoid steel brushes or steel wool which may cause scratches.⁠

Read more about product care


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Tips and tricks

We've combined a series of tips and tricks for several types of hallways. In this first episode, we address Small Hallways and what you can do to make the most of it.

  1. Mirrors make spaces seem bigger than they actually are.
  2. Keep only in-season attire in the hallway. Store the rest away.
  3. Combine a hat rack and shoe rack for maximum use of space.
  4. Store things vertically.

Find out more on our Instagram account.


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A few years ago the Swedish Post office had a stamp with our hat rack Nostalgi.

Find out more about Nostalgi.

Local produced

Our Skruvad coat stands are made within 107 km from our HQ in Anderstorp in southern Sweden. Here’s a breakdown of where all parts are produced (number of kilometers from Essem Design within brackets): Wooden parts are made in Vetlanda [107 km] and finished in Sävsjö [86,2 km]. Metal plate is made in Anderstorp [0 km]. The metal is coated in Hillerstorp [19,3 km]. The packaging is produced in Olsfors [86,4 km]. Everything is assembled in Anderstorp [0 km].⁠

Find out more about Skruvad.

Kulturhuset - Stockholm

Kulturhuset/statsteatern in Stockholm has opened after renovations and we're proud to be a part of it with the bright orange, custom made Nostalgi coat stands and hat racks.




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Take off your shoes

The act of taking off your shoes when entering a house is a second nature in Asian culture. It's therefore important to remember to leave your shoes in the hallway when in South Korea. Take a look at our shoe racks here.

Product in the picture:




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Hello Norway!

We also want to make the hallway nice in Norway. We can deliver all our products to customers resident in Norway. Get the hallway ready for the challenges of autumn and winter.

You will find our Norwegian page here.

Index - shoehorn

Our shoehorn is designed by Bedow and is named after the index finger you use to put your shoes on. It comes in black and white and fits most of our hat racks and hooks.⁠

Find more information about Index.

The design studio Bedow - Designer of Tillbakablick

The Tillbakablick mirror, designed by the design studio Bedow, looks back at the humble design of the Shaker movement. Its practical design means that it can be moved easily. It comes in black, red, birch and it’s available in round or rectangle shape.

Read more about Tillbakablick round och rectangular.


The design studio Bedow is a long-standing partner both in terms of product design but above all the creation of the Essem Design brand.

Read more about Bedow


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Give away gift

When entering a Greek home, make sure you’re carrying something for the host. Flowers are a nice touch, but make sure you also bring a pot to put it in.

Product in the picture:



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New product: Dekorativ hook strip

Dekorativ was first put into production during the 60’s. It was designed by Gunnar Bolin with inspiration from a hook strip that he found at his mother in laws house. During the decades it has been popular because of it’s sturdiness and practicality but mostly because of its space saving qualities.

Product page:


We produce solar energy

We're even greener now. We just installed 204 solar panels on our roof which will produce around half of the electricity we use at Essem Design.⁠

Read the interview with our head of sustainability

From Blekinge to Australia


May 20, 1938 went the sisters Lisbeth and Greta Listervik out for a walk around the world. The trip went through Europe, Persia and India before they finally came to Australia where they couldn´t come further due to the war. In Australia they worked as wedding photographers, decorators, truck drivers and fabricants before they came back to Blekinge in the end of 1940’s.

During the same time Greta and Lisbeth went out for their trip, was the Nostalgi shelf set in production. Designed by Gunnar Bolin. The Nostalgi shelf is and has been a bestseller over the years and decorates many walls around the world.


Find out more about Nostalgi



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Welcoming gesture

In India it's usual to offer a glass of water as a welcoming gesture. This custom has its origin in the villages, where people walk for a long time to go to someone else's home, needing refreshment upon arrival.

Product in the picture:



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Skruvad packaging

Our coat stand Skruvad comes in a flat package solution, smartly adapted to bring it home safely to you. Assemble it smoothly without tools.

Product page:


Set dimensions

We get a lot of questions about what height is the best for putting up your hat and shoe rack. Our answer is: it depends. Ceiling height and personal preferences is what determines what height is best for you to mount your racks at. However, our recommendation is that you put your hat rack at 170–180 cm and your shoe rack at 20–30 cm.

We offer set of screws:

Set of screws wall mounting

Flashback; Swedish Design moves to Milan

Fuorisalone is a set of events held at various locations in Milan during the same days in April as the large furniture and design fair Salone Internazionale del Mobile takes place. Salone and Fuorisalone define the Milano Design Week, the most important event in the world for design.

In 2018, Essem Design had the opportunity to participate in the Fuorisalone event Hemma - Stories of home organized by the Swedish organization Swedish Design Moves. The event was held in a fine venue in the famous design district of Brera throughout Milan Design Week.

Quote from the invitation:

"The spilt coffee has not yet dried, the bed is still warm. Someone just left the room and you are invited to experience scenes from everyday life."

Source and organizer:

Our products at the event:
Clothing House och Triangel galgen


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In Kazakhstan there’s a tradition in which the host has a right to ask their guest to sing or play a musical instrument, bringing some joyfulness into the gathering.

Product in the picture:



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Aluminium is one of the best materials to recycle. 100% of the aluminium is recyclable. It loses no quality during recycling and can be recycled endlessly. Nearly 75 percent of all aluminum produced is still in use today and only 5% of the energy needed to make raw aluminum is required when recycling aluminium.

Source: The Aluminium Association


Essem Design is located in Anderstorp, a little locality in the south of Sweden. To contribute to our local environment, we use Swedish and local suppliers wherever possible. The end result is a skilfully crafted item for your home, done with the added care and knowledge of our trusted employees.

We live here

From Haparanda to Ystad


The reason behind how the Swedish cycling race from 1951 entered the history books was because of the long-bearded man Gustav Håkansson. He was considered too old for the competition but cycled the whole route from Haparanda to Ystad anyway. After days on the bike he arrived at the destination almost a day before the competitiors in the race. Since that day he became famous as the ”supergrandpa” of Sweden.

During the same time the Classic hat and shoe rack came into production. Designed by our own supergrandpa - Gunnar Bolin. The rack has been a bestseller over the years and decorates many homes from Haparanda to Ystad.


Find out more about Classic


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On time

We’ve created a series to celebrate different hallway traditions from around the globe. Starting in Germany, keep in mind that they give a lot of importance to punctuality. It’s thus considered rude to be late when meeting someone. Are you usually a punctual person?

Product in the picture:



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At Essem Design we greet each other with a Hello! The word hello is part of the first impression you and your hallway can give to your visitors. In order for us at Essem to thrive together, give our customers, suppliers and other partners a nice impression, we follow three simple words: RESPONSIVE | DEDICATED | POSITIVE. The meaning of these words we have filled together.


Did you know that you can customize our hat and shoe rack Nostalgi?

The standard length is one meter, but can be reduced to shorter lengths. In addition, the rack can be as long as you want with an extension part — including middle bracket, bars and hooks. A flexible hat and shoe rack that fits in many spaces. 

Find out more about Nostalgi


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Definition hallway according to Wikipedia

In architecture, a hall is a relatively large space enclosed by a roof and walls. In the Iron Age and early Middle Ages in northern Europe, a mead hall was where a lord and his retainers ate and also slept. Later in the Middle Ages, the great hall was the largest room in castles and large houses, and where the servants usually slept. As more complex house plans developed, the hall remained a large room for dancing and large feasts, often still with servants sleeping there. It was usually immediately inside the main door. In modern British houses, an entrance hall next to the front door remains an indispensable feature, even if it is essentially merely a corridor.

Today, the (entrance) hall of a house is the space next to the front door or vestibule leading to the rooms directly and/or indirectly. Where the hall inside the front door of a house is elongated, it may be called a passage, corridor (from Spanish corredor used in El Escorial and 100 years later in Castle Howard), or hallway.

Source: https://en.wikipedia.org/wiki/Hall

Products in the picture: Nostalgi hook strip och Nostalgi hat and shoe rack